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TechFest 2024

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The Human Factor: Overcoming Barriers to Innovation in Content Creation

28 Nov 2024
Cloud Innovations Forum - 28 November

As cloud and AI technologies revolutionize content creation, why do so many studios struggle to unlock their full potential? This panel explores the intersection of cutting-edge innovation and the human challenges that often hinder its adoption.

Through real-world examples, the session will delve into candid insights from industry professionals—editors, producers, and executives—revealing the underlying tensions between technology, processes, and people. Are the hurdles primarily technical, or are they rooted in human resistance and organizational inertia?

Chairperson
Simon Green - Edit Cloud
Speakers
Adam Downey - Sky
Athena Witter, Independent Digital Expert, Broadcast & Production
David Patton, CEO - Jelly Fish Pictures

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