Athena Witter, Vice President of Digital Programming at BBC Studios, is a transformative leader in digital media with over two decades of experience. She has revolutionized engagement for franchises like Doctor Who, BBC Earth, and Bluey, redefining how audiences interact with content with her innovative journey beginning at Endemol and Sky, leading groundbreaking projects such as Big Brother. At Fremantle Media, she drove an 18% revenue increase for shows like The X Factor and Britain’s Got Talent and launched ITV's first free voting apps for Love Island and I'm A Celebrity.

Athena's award-winning campaigns for brands including Swatch, Beats, and HP highlight her talent for blending creativity with commercial impact. A sought-after speaker at global forums like Cannes Lions, she continues to pioneer digital transformation and brand storytelling, shaping how global audiences connect with media.