Programme

A panel of tech, production and post-production experts discuss how cloud services and cloud workflows have enabled creative benefits and streamlined previously laborious processes. It can be daunting to transition services to the cloud, but it provides an opportunity to replace unwieldly, hardware-based legacy workflows with flexible, elegant and efficient ways of working that can easily adapt as your requirements change. This panel discusses their own experiences of innovating in the cloud, including how they planned for and implemented the change, and the benefits and potential pitfalls to avoid.

Improving the quality of life of the production team. Producing content is hard enough, you can improve production and improve both your mental and physical health.

Using Davos and COP28 as examples, this was achieved remotely with LucidLink, which removed the need for hard drives and Dropbox. Not only did this reduce the carbon footprint of an event about climate change, but it also improved the flexibility of the event and the happiness of the staff producing it. It was a high-pressure environment that needed a fast turnaround, and a member of staff was unwell.

With LucidLink, the workflow was much more flexible, and the feedback was even with these challenges going on, 'She's making it look very simple'.

With LucidLink, you can maximize resources, meaning much more flexible workflows and happier, less stressed staff. This meant much happier customers, too.

As the largest independent content producer and distributor, Banijay Entertainment is leveraging cutting-edge cloud solutions to reshape its entire digital ecosystem—from content creation and storage to global collaboration and distribution. This session will cover the strategic vision driving the transformation, key challenges and successes along the way, and insights into how cloud innovation is set to enhance creative workflows, scalability, and security. 

Many post-production disciplines previously tied to rooms at post-production houses, with content stored in machine rooms isolated in post houses, have now been replicated in the cloud. As well as enabling post houses to move from a cap ex to op ex model, the cloud provides a host of practical benefits. From ingest to editing, visual effects, graphics, grading, audio post-production and content distribution, this panel discusses how post-production has successfully transitioned into the cloud, and the lessons learned along the way.

Cloud workflows enable teams and services to be distributed across multiple global locations while offering a very similar experience to all being geographically at the same location. This has provided live sports producers with the opportunity to work from centralised production hubs in a set location, reducing the requirements to send large numbers of people and OB trucks to different venues. Similarly, post-production teams can collaborate remotely at any stage of the process, making it possible for people to work flexibly, in the office or at home, in the UK or abroad, with no discernible difference in how they access software and content. This panel provides practical examples of how production teams are remotely collaborating using the cloud.

Having your data stored in the cloud provides seamless access to a huge and growing range of AI services. AI can organise your data and enable content to be interrogated like never before. You can quickly find anything you want in your content – specific people, locations, animals, vehicles, brands or whatever. You can also transcribe and translate dialogue to enable searches for key words in any language. AI can also generate fixed-length highlights clips of sports and other content, create trailers and find engaging moments to share on social media. This panel presents a series of compelling use cases for applying AI to content stored in the cloud, and discusses what future creative opportunities might open up through AI.